MOBILE SHOPPING SEARCH:
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Knowledge is power, especially for shoppers. Savvy shoppers want to know that they are getting the best deal on anything they buy, from a new car to a new sweater.
That’s why we research products and take store circulars, newspaper ads, and coupons with us when we shop. We expect merchants to match competitors’ prices or explain how one model or brand is superior to another.
Even then, the feeling may linger in our minds that somewhere out there is a store, whether brick-and-mortar or virtual, that may offer us a better deal yet. That’s why Yahoo! is developing Mobile Shopping Search: to give you the power of instant comparison shopping on the go.
How It Works:=>
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There are two ways to get information from Mobile Shopping Search: with your cell phone and with your computer.
Use your cell phone’s Web browser to open the Yahoo! Shopping site (shopping.yahoo.com). In the search field, enter a product name, brand name, or any other specific keyword, such as a model number, and Yahoo! will display a list of related products, their prices, and the merchants selling them. It’s that simple.
Alternately, you can find similar information from the Yahoo! Shopping page on your desktop or notebook PC and then send a text message with product information to your cell phone. On the product information page, click the Send To Phone link, enter your email address (your Yahoo! account address may be there by default).
HOME SHOPPING:=>
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Home Shopping, it seems, is serious business not just on TV but across media. That is what Sundeep Malhotra, CEO, TV 18 Home Shopping Network would have us believe.
The Rs 1,000 crore (Rs 10 billion) Network18-Saif Partners joint venture began operations in April 2008. It offers about 20,000-odd products across 2,000 Indian cities. These are sold through television, print, the internet and a catalogue service.
There are no estimates on the potential for shopping in India. However if online shopping, which is traditionally calculated as a part of home shopping, is any indicator then things look good.
Indians spent about Rs 9,000 crore (Rs 90 billion) on buying goods and services using the net in 2007-2008, according to the Internet and Mobile Association of India.
In a sense the Indian market is going the other way. Globally, catalogues and then TV, is what kicked off this market. In the UK for instance, in 2007 consumers spent 58.34 billion (Rs 408,400 crore) buying things sitting at home through catalogues, the Internet, TV or other media.
=============================
Knowledge is power, especially for shoppers. Savvy shoppers want to know that they are getting the best deal on anything they buy, from a new car to a new sweater.
That’s why we research products and take store circulars, newspaper ads, and coupons with us when we shop. We expect merchants to match competitors’ prices or explain how one model or brand is superior to another.
Even then, the feeling may linger in our minds that somewhere out there is a store, whether brick-and-mortar or virtual, that may offer us a better deal yet. That’s why Yahoo! is developing Mobile Shopping Search: to give you the power of instant comparison shopping on the go.
How It Works:=>
============
There are two ways to get information from Mobile Shopping Search: with your cell phone and with your computer.
Use your cell phone’s Web browser to open the Yahoo! Shopping site (shopping.yahoo.com). In the search field, enter a product name, brand name, or any other specific keyword, such as a model number, and Yahoo! will display a list of related products, their prices, and the merchants selling them. It’s that simple.
Alternately, you can find similar information from the Yahoo! Shopping page on your desktop or notebook PC and then send a text message with product information to your cell phone. On the product information page, click the Send To Phone link, enter your email address (your Yahoo! account address may be there by default).
HOME SHOPPING:=>
=========================================================
Home Shopping, it seems, is serious business not just on TV but across media. That is what Sundeep Malhotra, CEO, TV 18 Home Shopping Network would have us believe.
The Rs 1,000 crore (Rs 10 billion) Network18-Saif Partners joint venture began operations in April 2008. It offers about 20,000-odd products across 2,000 Indian cities. These are sold through television, print, the internet and a catalogue service.
There are no estimates on the potential for shopping in India. However if online shopping, which is traditionally calculated as a part of home shopping, is any indicator then things look good.
Indians spent about Rs 9,000 crore (Rs 90 billion) on buying goods and services using the net in 2007-2008, according to the Internet and Mobile Association of India.
In a sense the Indian market is going the other way. Globally, catalogues and then TV, is what kicked off this market. In the UK for instance, in 2007 consumers spent 58.34 billion (Rs 408,400 crore) buying things sitting at home through catalogues, the Internet, TV or other media.
